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Common Architecture Website Mistakes
Nicole FicheraMay 7, 2024 8:43:36 PM11 min read

11 Common Architecture Website Mistakes

Architecture firm websites are essential marketing tools, showcasing your expertise, skills, and past projects.


However, common issues such as complex navigation, outdated designs, and slow loading times can detract from the user experience.

A successful website for your architecture firm should effectively present your work while clearly outlining your new client process. Focus on enhancing user experience and functionality and catering to the preferences of your target audience.

The right strategies will transform your website from a passive portfolio into a valuable tool for attracting potential clients. A customer-centric approach will set you apart from competitors in a crowded, competitive marketplace.

To help you get started, here are 11 common mistakes to avoid when designing your firm's website.

1. Ignoring User Experience Design Principles

User Experience (UX) is especially important in the world of design. With top-notch UX design, your visitors glide through your site, finding what they need and loving every second of it. Conversely, a clunky UX can send potential clients running.

Focus on clear navigation structures and simple menus to optimize your website UX. It should be effortless for users to explore your site and find what they're searching for. When your website is easy to navigate, satisfaction improves, and so does your chance of turning visitors into clients.

Keep it straightforward, simplify navigation, and watch your client list grow.

2. Overlooking Website Speed and Performance

The performance and speed of your website are crucial to keep your audience engaged. Slow-loading pages could lead to frustration and might cause visitors to exit without exploring further.

You can implement a few simple tactics to boost your website's speed. Reduce image sizes, use a hosting service with fast servers, and refrain from using excessively large scripts and plugins. These steps can enhance your website's functionality and improve user satisfaction.

3. Lack Of Authentic Behind-The-Scenes Content

Compelling, unique material on your design portfolio website can be a game changer.

Articulate your artistic process, principles, and unique approach that sets you apart. This transcends simply showcasing your work; it's about building a trustful bond with potential clients. It gives them a glimpse into your approach and explains why you're the preferred choice.

Clients may struggle to connect with your work without engaging and informative content. They may turn to other professionals who can articulate their value more convincingly. Creating original content helps you stand out, attract new clients, and keep a competitive edge in a cutthroat industry.

4. Neglecting Mobile Optimization

In today's digital landscape, mobile optimization for your website is essential. Optimizing for mobile is key to retaining clients with an increasing number of users browsing on smartphones and tablets.

Responsive design ensures easy navigation on all devices, enhancing user experience and SEO rankings. Google rewards mobile-friendly sites with better visibility. The mobile-friendly design also includes optimizing images and fonts for faster load times. Positive mobile experience drives user satisfaction and conversion rates.

5. Complicated Navigation Structures

Confusing navigation on architecture websites can be a major source of frustration for users. If visitors can't find the information they are looking for, they may be discouraged and leave your site, which results in a loss of potential clients for architecture firms.

In order to counteract this, it is essential for websites to prioritize clear, straightforward navigation. This includes logically organizing content, utilizing intuitive menus, and providing clear pathways for users.

With simple navigation, websites can effectively boost user satisfaction and foster increased engagement rates. This leads to more successful interactions with visitors and potential clients.

6. Too Much Jargon

When making content for your website, consider who your audience is. Customize your language to be relevant and interesting for your target audience. This will help make sure that your message is clearly understood.

Avoid using technical jargonor industry-specific terms that may confuse or alienate your audience. Instead, opt for clear and straightforward language that resonates with your readers.

It is important to remember that you are not the end-user of your website - your customers are. So it is crucial to use language that they can understand and relate to. Your goal is to effectively communicate your message and build a connection with them.

From a technical standpoint, using excessive jargon may impact your website's SEO (Search Engine Optimization). Search engines prioritize user-friendly content. Make your writing easier to understand by using simpler language. This will help both people and search engines understand your content better.

Remember, the goal of your website is to attract and retain visitors, not impress them with technical terms. Review your content and make changes to make sure it is easy for your target audience to understand.

7. Failing to Update the Portfolio Regularly

An outdated portfolio can give the impression that your firm is not active. Regularly updating your portfolio with recent projects showcases your current capabilities and style.

Remember, quality is more important than quantity. It's better to have a few well-presented projects than many mediocre ones.

8. Lack of Clear Call-to-Action

Effective websites need clear call-to-action buttons on every page to guide visitors towards desired actions. These buttons prompt visitors to take actions like requesting a consultation, signing up for newsletters, or making a purchase. Architecture websites need to make it easy for users to see and click on calls-to-action, so prospective clients can get in touch.

By putting buttons in key spots on each page, people are more likely to notice them and follow the outlined process. This guides visitors toward taking action, creating a seamless user experience that builds customer loyalty and brand trust.

Some Call-To-Action buttons that architecture firms could use are:

  1. Book A Consultation
  2. Get Your Project Plan
  3. Contact Us for a Quote
  4. Sign Up for Our Newsletter
  5. Request a Design Proposal
  6. Schedule a Site Visit
  7. Download Case Studies
  8. Get Your Design Guide
  9. Tell Us About Your Project
  10. Join Our Community

These CTA buttons have specific purposes and strategically placed to engage users. Place the "Book A Consultation" button prominently on the homepage to attract potential clients. Add a "Design Guide" button on service and process pages to attract users interested in the firm's design expertise.

Architecture websites should use clear and concise language on their CTAs with action-oriented words. Instead of "Learn More," use prompts that directly communicate the desired user action.


9. SEO Optimization Missteps

Improving SEO, or search engine optimization, is crucial for the success of all websites. It is a way to ensure that your website is easily found by search engines. Unfortunately, many architects often overlook the importance of SEO, which can result in a decrease in visibility. This can have a negative impact on the overall reach and effectiveness of their website.

In order to improve your website's SEO, incorporate relevant keywords that are related to your design practice. This includes phrases such as 'architecture blogs', 'architect portfolios', and 'design blogs'. By using these keywords, your website will be easier to find when users are looking for architecture information. It is also important to use alt text for images, as well as SEO-friendly URLs that accurately describe the content of each page.

In addition to optimizing your keywords, having an engaging blog can also help to improve your site's SEO. By regularly updating your blog with informative, relevant content, you can drive more traffic to your website.

Architects must incorporate these types of keywords on their websites to draw in customers:

  1. Real estate development projects
  2. University architecture design
  3. Residential architecture services
  4. Commercial building design
  5. Sustainable architecture solutions
  6. Interior design services
  7. Urban planning and development
  8. Renovation and remodeling projects
  9. Landscape architecture design
  10. Historic preservation projects
  11. Architecture design firms
  12. Building renovation architects
  13. Sustainable building design
  14. Modern architecture projects
  15. Green building architects
  16. Contemporary design services
  17. Rendering services
  18. Architecture drafting services
  19. Urban planning
  20. Architecture project management
  21. Education architecture
  22. Best residential architects
  23. Best apartment design
  24. Office renovation
  25. Remodel condo
  26. Amenity design
  27. High-end design firm
  28. Kitchen design trends
  29. Post COVID office design
  30. Restaurant design firms

As an architect, it is essential to showcase your expertise and experience in these key areas on your website. This will not only attract potential clients, but also establish you as a credible professional in the industry.

10. Forgetting Local SEO

Many architectural websites forget about Local SEO. This is very important for firms in certain areas. Optimizing your website for Local SEO is crucial for attracting local clients seeking design services in your area.

To do this, you should list your website on Google My Business and other local directories. This helps local customers find your architecture firm when they need it.

Using location-specific keywords on your website can also help improve your Local SEO. By using keywords that relate to your city or region, you can improve your website's ranking in local searches.

Additionally, long-tail keywords can also be beneficial for architects looking to target specific niches or locations. For example, "affordable residential architecture services in Los Angeles" or "sustainable commercial building design in New York City." These longer keyword phrases may have less competition and can help improve your website's ranking.

Here are some more examples of long-tail keywords that might be effective:

  1. Affordable sustainable architecture firm in Austin
  2. Luxury residential architect in Aspen
  3. Eco-conscious design studio in Portland
  4. Modern commercial architect in Miami Beach
  5. Historic preservation specialist in Savannah
  6. Urban planning expert in San Francisco Bay Area
  7. Renovation architect for historic homes in Charleston
  8. Contemporary office design firm in Seattle
  9. Green building consultant in Boulder
  10. Sustainable architecture firm in Santa Fe
  11. Innovative residential architect in Nashville
  12. LEED Certified design studio in Vermont
  13. Best sustainable architects in the Pacific Northwest
  14. Creative interior design team in Los Angeles
  15. Top architecture firm specializing in adaptive reuse in New Orleans
  16. Boutique residential design firm in the Hamptons
  17. Award-winning urban planning firm in Chicago
  18. Residential architect for waterfront properties in the Carolinas
  19. Commercial architect for tech startups in Silicon Valley
  20. Sustainable design architect for mountain homes in Colorado
  21. Luxury residential architect for beachfront properties in Malibu
  22. Eco-friendly architecture firm for vineyard estates in Napa Valley
  23. Modern commercial architect for high-rise buildings in New York City
  24. Historic preservation architect for colonial homes in Williamsburg
  25. Urban planning consultant for smart cities in Austin
  26. Renovation specialist for mid-century modern homes in Palm Springs
  27. Contemporary office architect for tech companies in San Jose
  28. Green building designer for eco-resorts in Hawaii
  29. Eco design experts for ski resort developments in Aspen
  30. Innovative design firm for cultural centers in Santa Fe
  31. LEED Certified designers for educational facilities in Boston
  32. Best residential architects for mountain retreats in the Rockies
  33. Creative interior designer for luxury penthouses in Manhattan
  34. Top architecture firm for government buildings in Washington DC
  35. Boutique residential design for lakefront properties in the Midwest

By using long-tail keywords, you can target specific audiences and showcase your expertise in niche markets. This is great for connecting with clients who are looking for specialized services that cater to their unique needs.

If you specialize in renovating homes in the Southwest US, you can use keywords like "mid-century modern homes" and "Palm Springs". Office designers can attract tech companies by using keywords like "tech-friendly spaces" or "advanced work environments." Using keywords like "LEED certified" and "sustainable materials" can attract environmentally responsible clients. A commercial firm might focus on "skyscraper design" and "cityscape views" to highlight expertise in urban projects.

By using the right words in your content, people looking for services you offer can easily find you. It's also important to regularly update and refresh these keywords as trends and interests within the industry evolve.

11. Digital Accessibility Issues

Good web design must address issues like low color contrast, missing alt text, and poor visual focus. This ensures all users, including those with disabilities, can engage effectively with online content.

For example, using proper headings and descriptions for images helps visually impaired users access the information on a page. Additionally, providing video captions or transcripts allows those with hearing impairments to still consume your content.

It is also essential to ensure your website is device-friendly. More people are using audio, screen-readers, tablets, and smartphones as their primary means of internet browsing. It's crucial that your website is optimized for smaller screens and touch navigation.


To attract more clients to your architecture website and make them more visible online, focus on these key factors.

  1. Create informative, authentic content to establish credibility and build trust with potential clients.
  2. Place clear call-to-action buttons throughout the website to encourage visitors to act.
  3. Implement SEO techniques to boost search engine rankings and increase website visibility.
  4. Use local SEO strategies to attract customers in your target geography.
  5. Regularly refresh your website with fresh blog entries, news, and articles. This helps maintain visitor interest and indicates to search engines that the site is active and relevant.

These advanced digital marketing strategies can help architecture firms reach more potential clients, establish credibility, and drive business growth.

Ready to level-up your website and make it one of your best-performing marketing assets? Book a Discovery Call with our team today!



Nicole Fichera

Nicole is an innovation + architecture + futurism professional with over a decade of experience leading transformational initiatives.