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title: The Hourglass Times | Technology
description: "Technology | The Hourglass Times: Learning From the Past, Anchored in the Present, Reaching for the Starts. Tips and insights to help you grow your business and build your future."
---

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## [Nicole FicheraMay 7, 2024 8:43:36 PM11 min read 11 Common Architecture Website Mistakes Architecture firm websites are essential marketing tools, showcasing your expertise, ... Start Reading](https://hourglasscollaborative.com/the-hourglass-times/11-common-architecture-website-mistakes)

## [Nicole FicheraMay 7, 2024 3:33:25 PM4 min read Surviving In An Economic Downturn: 8 Strategic Business Development Tactics for Architectural Firms In the building industry, dealing with economic fluctuations and uncertain project ... Start Reading](https://hourglasscollaborative.com/the-hourglass-times/surviving-economic-downturns-8-strategic-business-development-tactics-for-architectural-firms)

## [Nicole FicheraApr 15, 2024 7:15:39 PM7 min read The Benefits of Outsourcing Digital Marketing Services Managing digital marketing in-house can be a daunting task. It requires a deep ... Start Reading](https://hourglasscollaborative.com/the-hourglass-times/the-benefits-of-outsourcing-digital-marketing-services)

## [Nicole FicheraMar 10, 2024 11:45:24 PM2 min read Leveraging AI for Enhanced Content Creation at Upwork The communications team at Upwork had a mission: to grow content production using AI, ... Start Reading](https://hourglasscollaborative.com/the-hourglass-times/leveraging-ai-for-enhanced-content-creation-and-communicationsat-upwork)

## [Nicole FicheraFeb 3, 2024 5:42:43 PM2 min read AI makes me a better writer–but not in the way you think I’m an AI consultant. Start Reading](https://hourglasscollaborative.com/the-hourglass-times/ai-makes-me-a-better-writer-but-not-in-the-way-you-think)

## [Nicole FicheraFeb 3, 2024 5:27:59 PM1 min read AI Experts Can Earn Jaw-Dropping Salaries AI professionals are cashing in on jaw-dropping salaries as companies scramble to attract ... Start Reading](https://hourglasscollaborative.com/the-hourglass-times/ai-experts-can-earn-jaw-dropping-salaries)

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